A professional web hosting service offers a lot to your website. A slow site is always risky and may not rank well on search engines like Google and Bing. When you choose a cheap and unreliable hosting service or plan, it can ruin your site, especially eCommerce websites that won’t make enough sales as a result. The reason is that the servers are often down. Anyway, here are a few benefits of choosing a reliable web hosting service.
Improved Website Performance
Website performance means a lot to marketers, bloggers, and search engines. It helps you capture the attention of the visitor before he or she leaves the website and never returns.
If your site is taking longer than usual to load, the chances are that the visitors won’t stick around. As a result, you will have an increased bounce rate, which is harmful to your site in terms of ranking on Google.
With a high-quality service like HostPapa, Hostgator, or ChemiCloud, you can avoid the issues of site loading. An incredibly fast-loading site improves website performance and helps rank it better. It also enhances user experience.
Enhanced Website Security
Most marketers and bloggers ignore website security. Although it is impossible to have a 100% secure website, a professional web hosting service provides essential security protocols that can prohibit incoming threats.
Hostgator, for instance, offer multi-level security firewall protection against malicious activities. The service provides a physical datacenter and firewall security that will protect your site against hackers, malware, and phishing. HostPapa’s SSL certificate is one of the strongest that encrypts sensitive information sent across the web.
Boosted Website Uptime
You surely don’t want your site to go offline at peak time when there is a lot of traffic or increased sales. Most hosting companies claim 99.9% uptime. However, this is not true. If you choose a cheap hosting package, you will often find your site is offline.
If your eCommerce website is offline, people won’t be able to purchase products or services. So, it is crucial to look for a hosting service that provides excellent uptime. HostPapa and Hostgator again win in this race.
Excellent Technical Support
If you are selling a product via your website, then you need to realize the significance of helpful and timely customer support. Similarly, you must expect reliable customer support from your chosen hosting service.
Most beginners do not know how to install WordPress, SSL certificates, sub-domains, etc. In such as a situation, you can contact your hostings customer support, and they will install these features for you without making you go through the hassle.
Hostgator, for example, offers live chat, email, and phone call support services. Personally, we like the live chat feature of Hostgator as the agent can solve any of your problems quickly and efficiently.
Besides the benefits above, a professional web hosting service offers much more, such as a domain-associated email address, free SSL, multiple packages, and affordable prices. Some of the best web hosting services that occupy a large part of the market share are HostPapa, ChemiCloud, Hostgator, and BlueHost. Last but not least, make sure to choose a hosting service that is best fit for your needs.